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Blogging has a rich history that has shaped the internet and content we know today. Let’s dive into key milestones.

Special thank you: This part of the blog post was developed using the research and content from HubSpot’s “A Brief Timeline of the History of Blogging” blog post and Notre Dame of Maryland University’s “History of Blogging” article. I’ve included the highlights as they relate to the history of blogs in marketing. Please read their content for a more extensive understanding of the broader history of blogging.

1994: First Blog Was Created:

The history of blogging dates back to 1994 when Justin Hall, a college undergrad, created the first-ever blog on Links.net. Hall used his blog as a personal diary and linked to other web pages to share his thoughts on current events and interesting internet discoveries. Many consider him the “founding father of personal bloggers.”

1997: “Web-log” Was Coined:

In 1997, Jorn Barger, an early blogger at the time, coined the term “web-log,” the concept of logging one’s web or internet activities.

1999: “Web-log” Became “Blog” & Creation of Blogging Sites:

Around 1999, programmer Peter Merholz shortened “web-log” to “blog.” This period also witnessed the birth of well-known blogging platforms like Blogger (later acquired by Google), LiveJournal, and Xanga.

2003: Google AdSense & More Blogging Sites Launched and the Rise of Live Blogging:

In 2003, Google introduced AdSense, a blog advertising service that enabled blogs to display relevant ads, opening up opportunities for sponsorship and product endorsements. That same year, more major blogging platforms launched (WordPress and TypePad). Additionally, live blogging gained prominence, with The Guardian pioneering its use during the 2003 prime minister’s question time.

2005: YouTube & Huffington Post Launched:

In 2005, YouTube and Huffington Post made their debuts. While YouTube revolutionized video blogging (vlogging), Huffington Post was a cross between news and blogging, setting the stage for the evolution of digital media.

2006: Rise of Corporate Blogs:

Around 2006, corporate blogs gained traction. Socialtext reported that 29 Fortune 500 companies were blogging as of April 2006, making up 5.8% of Fortune 500 companies at the time. Of course, many non-Fortune 500 companies also started to embrace blogging.

Use Cases for Corporate Blogs: Then (Mid-2000s) vs. Now (2020s):

The use cases for corporate blogs have continued to evolve, adapting to the constantly changing digital landscape.

Uses Cases for Corporate Blogs in the Mid-2000s:

Corporate blogs in the mid-2000s served various purposes:

  1. Features/releases
  2. Company news
  3. Thought leadership
  4. Brand awareness
  5. Evergreen resources
  6. Topical authority

Blog Examples from the Mid-2000s

Product Releases Example:  Nike’s Blog

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